Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective.
- Resource Type
- Article
- Authors
- Zinkhan, George M.; Roth, Martin S.; Saxton, Mary Jane
- Source
- Journal of Consumer Research; Sep92, Vol. 19 Issue 2, p282-291, 10p, 1 Diagram, 2 Charts, 1 Graph
- Subject
- SOCIAL exchange
INTERPROFESSIONAL relations
CONSUMER behavior research
INTERDISCIPLINARY approach to knowledge
CONTENT analysis
MARKETING literature
CONSUMER research
MEDIA equation theory (Communication)
- Language
- ISSN
- 00935301
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