COVID-19: Lessons from South Korean pandemic communications strategy.
- Resource Type
- Article
- Authors
- Choi, Seongwon; Powers, Thomas L.
- Source
- International Journal of Healthcare Management; Apr2021, Vol. 14 Issue 1, p271-279, 9p
- Subject
- COVID-19
COVID-19 pandemic
PANDEMICS
COMMUNICATION strategies
MARKETING mix
CRISIS management
- Language
- ISSN
- 20479700
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