The out-of-region bias: Distance estimations based on geographic category membership.
- Resource Type
- Article
- Source
- Marketing Letters; Jul2011, Vol. 22 Issue 2, p181-196, 16p, 1 Chart, 2 Graphs, 1 Map
- Subject
CONSUMER behavior DISTANCES GEOGRAPHICAL positions CHOICE (Psychology) NEIGHBORHOODS VOYAGES & travels WILLINGNESS to pay AIR travel - Language
- ISSN
- 09230645