Research on the Structural Relationship of Online Persistent Purchase of Museum Cultural and Creative Products in the Context of Digitalization.
- Resource Type
- Article
- Authors
- Lin, Mengyi; Meng, Zhaoyang; Luo, Caisheng
- Source
- Frontiers in Psychology; 4/13/2022, Vol. 13, p1-14, 14p
- Subject
- TECHNOLOGY Acceptance Model
STRUCTURAL equation modeling
BRAND loyalty
VIRTUAL museums
CUSTOMER satisfaction
- Language
- ISSN
- 16641078
Copyright of Frontiers in Psychology is the property of Frontiers Media S.A. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)