The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores.
- Resource Type
- Article
- Authors
- Maesen, Stijn; Lamey, Lien
- Source
- Journal of Marketing; Jan2023, Vol. 87 Issue 1, p97-113, 17p, 1 Diagram, 5 Charts, 1 Graph
- Subject
- ORGANIC foods
ORGANIC foods industry
ORGANIC food advertising
RETAIL stores
ECONOMIC competition
MARKETING
RETAIL industry
GROCERY industry
- Language
- ISSN
- 00222429
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