The Consummate Host.
- Resource Type
- Article
- Authors
- LOFGREN, DIANE GAGE
- Source
- Marketing Health Services; Summer2013, Vol. 33 Issue 3, p10-11, 2p, 1 Color Photograph
- Subject
- MARKETING strategy
HEALTH care industry
EVENT marketing
BRANDING (Marketing)
PUBLIC relations
CASE studies
- Language
- ISSN
- 10941304
The article discusses the use of marketing techniques to promote the brand of a health care organization during an event. Organizing events, conferences and trade shows allows organizations to showcase their products and services, answer questions and improve their brand image. Several case studies are presented which show ways in which marketing and public relations professionals and event planners can maximize exposure.