The article discusses the importance of marketing a brand among the employees and suggests that brand enthusiasm should start within the organization. It states that the employees should be very confident and positive for the values of the organization. It suggests some steps in this regard including building of the brand from inside out, sharing of regular brand updates and proper use of brand communication assets. Further, it informs about the contribution of Kaiser Permanente, an integrated managed care consortium in Oakland, California, and the Permanente Federation in developing the brand enthusiasm among the employees. It suggests the employees to involve themselves in the federation's enthusiasm development program as they may encourage them to face the issues.