Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior.
- Resource Type
- Article
- Authors
- Mataracı, Pınar; Kurtuluş, Sema
- Source
- Journal of Global Scholars of Marketing Science; Jun2020, Vol. 30 Issue 3, p304-318, 15p
- Subject
- CONSUMER behavior
THEORY of reasoned action
CONSCIOUSNESS
GREEN marketing
STRUCTURAL equation modeling
- Language
- ISSN
- 21639159
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