Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation.
- Resource Type
- Article
- Authors
- Jia, He (Michael); Kim, B. Kyu; Ge, Lin
- Source
- Journal of Marketing; Sep2020, Vol. 84 Issue 5, p100-116, 17p, 1 Diagram, 3 Graphs
- Subject
- MARKETING
ADVERTISING
DIGITAL video
ANIMATION (Cinematography)
CONSUMER behavior
CONSUMER goods
KNOWLEDGE transfer
VISUAL perception
- Language
- ISSN
- 00222429
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