CUSTOMER SATISFACTION IN TRANSACTIONAL BUYER-SUPPLIER RELATIONSHIPS.
- Resource Type
- Proceeding
- Authors
- Homburg, Christian; Kiedaisch, Ingo; Cannon, Joseph P.
- Source
- AMA Winter Academic Conference Proceedings; 1998, Vol. 9, p410, 1/2p
- Subject
- CUSTOMER satisfaction
INTERNATIONAL business enterprises
- Language
- ISSN
- 10540806
Emphasizes on customer satisfaction in transnational buyer-supplier relation. Increase on the interest of firms for international business; Analysis on the data from 511 industrial customers from Germany and the U.S.; Importance of information sharing in domestic and transnational business relations.