Factors Influencing Marketing Decisions.
- Resource Type
- Article
- Authors
- Ioanid, Alexandra
- Source
- FAIMA Business & Management Journal; Sep2020, Vol. 8 Issue 3, p53-61, 9p
- Subject
- INFLUENCER marketing
CONSUMER behavior
GROUP identity
DECISION making
MARKETING strategy
- Language
- ISSN
- 23444088
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