The moderating effect of imagery ability on perceived vividness: the case of HPV vaccine advertising in China.
- Resource Type
- Article
- Authors
- Yang, Fan; Guo, Steve
- Source
- Chinese Journal of Communication; Jun2015, Vol. 8 Issue 2, p177-195, 19p, 2 Diagrams, 2 Charts, 3 Graphs
- Subject
- MENTAL imagery
DRUG advertising
HUMAN papillomavirus vaccines
VIRAL vaccines
WOMEN college students
RECOLLECTION (Psychology)
DUAL-coding hypothesis
- Language
- ISSN
- 17544750
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