Using Metaphors in Strategy Formulation.
- Resource Type
- Article
- Authors
- Yazdani, Naveed; Gulzar, Ayesha
- Source
- IBA Business Review; Jul-Dec2013, Vol. 8 Issue 2, p30-41, 12p, 1 Diagram
- Subject
- BUSINESS intelligence
MARKETING strategy
COMPETITIVE advantage in business
INDUSTRIAL management
BUSINESS ethics
- Language
- ISSN
- 19906587
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