Executive Insights: Countering Brand Counterfeiters.
- Resource Type
- Article
- Authors
- Green, Robert T.; Smith, Tasman
- Source
- Journal of International Marketing; 2002, Vol. 10 Issue 4, p89-106, 18p
- Subject
- BRAND name products
PRODUCT counterfeiting prevention
CONSUMER behavior
BRAND equity
DUAL economy
EMERGING markets
BRAND image
DEVELOPING countries
PRODUCT management
MARKETING strategy
INTANGIBLE property
BUSINESS success
ECONOMICS
- Language
- ISSN
- 1069031X
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