The age of experience: Harnessing the power of emerging technologies to take narratives in new directions.
- Resource Type
- Article
- Authors
- Bucher, John
- Source
- Journal of Brand Strategy; Winter2019/2020, Vol. 8 Issue 3, p218-228, 11p
- Subject
- TECHNOLOGICAL innovations
AMUSEMENT parks
ESCAPE rooms
VIRTUAL reality
NARRATIVES
- Language
- ISSN
- 2045855X
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