Data integration methodologies in market research.
- Resource Type
- Article
- Authors
- Baker, Ken
- Source
- International Journal of Market Research; 2007, Vol. 49 Issue 4, p435-447, 13p, 4 Charts
- Subject
- DYADIC analysis (Social sciences)
RESEARCH methodology
MARKETING research
INNOVATION adoption
VERTICAL integration
INFORMATION storage & retrieval systems
MARKETING
- Language
- ISSN
- 14707853
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