THE EFFECT OF DECEPTIVE ADVERTISING ON CONSUMPTION OF THE ADVERTISED ??????????????????????????????????????????????????????????????????????????????GOOD AND ITS SUBSTITUTES?? THE CASE OF OVER-THE-COUNTER WEIGHT LOSS PRODUCTS.
- Resource Type
- Article
- Source
- NBER Working Papers; Mar2013, preceding p1-46, 47p
- Subject
- Language
- ISSN
- 08982937