Raísíng Raínmakers.
- Resource Type
- Article
- Authors
- Waymon, Lynne; Alphonso, André; Bradley, Pamela
- Source
- Journal of Accountancy; May2014, Vol. 217 Issue 5, p24-29, 6p
- Subject
- BUSINESS development
ACCOUNTANTS
MARKETING strategy
STRATEGIC planning
BUSINESS planning
- Language
- ISSN
- 00218448
The article discusses a study on the challenges of business development and offers state-of-the art strategies to set certified public accountants (CPAs) on the path to develop rainmaking skills early in their careers. Topics discussed include the strategies that can help a firm attract business such as creating personal marketing plans, taking advantage of opportunities and teaching others.