Winning back the defectors.
- Resource Type
- Article
- Authors
- Ryan, Dominic
- Source
- Money Marketing. 2/28/2002, p74. 1/2p.
- Subject
- *CUSTOMER services
*FINANCIAL services industry
- Language
- ISSN
- 0958-3769
Focuses on the customer acquisition programs of the financial services industry in Great Britain. Evaluation on the worth of the client; Initiation of dialogues; Identification of defection criteria.