Purpose: This study provides insights into Malaysian consumers' attitudes toward intention to adopt smart speakers and evaluates adoption intention's impact as a mediator in the relationship between factors on intention to adopt. Design/Methodology/Approach: The variables were evaluated on a 5-point Likert scale with the option: 1) Strongly disagree, 2) Somewhat disagree, 3) Neither disagree or agree, 4) Somewhat agree and 5) Strongly agree. These scales were derived from Schudzich (2019) and were adapted to the context of the study. In total, 202 questionnaires were collected. Findings: The main objective of the study is to examine if there is a relationship between the independent variables (PU, PEOU, security, and price), mediator (attitude) and dependent variables (intention to adopt). The results show, attitude mediates the relationship between factors and intention to adopt. However, gender and age does not moderate attitude. All hypotheses were accepted except H8 and H9 Research limitations/implications: The current study only measured five different factors against intention to adopt in Malaysia. Furthermore, the price of Smart Speaker maybe too high for majority of Malaysian consumers. Practical implications: Implementation of Smart Speaker system consistent with the technological advancement in current marketplace. Even though the price is not cheap, but practically, many can benefit from the system. Originality/value: This study has extended the literatures in linking the relationship between attitude, factors, and intention to adopt. Furthermore, no studies conducted yet in Malaysian perspectives. [ABSTRACT FROM AUTHOR]