MIKE COOPER.
- Resource Type
- Interview
- Authors
- SILK, ATIFA
- Source
- Campaign Asia-Pacific. Mar2015, p58-61. 4p.
- Subject
- *ADVERTISING agencies
*MASS media
*CHIEF executive officers
- Language
- ISSN
- 2218-3280
An interview with Mike Cooper, chief executive officer (CEO) of PHD Media Ltd. is presented. When asked how did people react to him as a media guy running an advertising agency, he refers that he received a fair amount of criticism from competitors and press. He notes that media is programmatic and is a part of a bigger portion of business. He mentions that the company aims to develop something globally.