Making `sign language' a smart business decision.
- Resource Type
- Article
- Authors
- Elliot, Kerry
- Source
- Discount Merchandiser. Oct94, Vol. 34 Issue 10, pT5. 1p.
- Subject
- *POINT-of-sale advertising
*TECHNOLOGICAL innovations
- Language
- ISSN
- 0012-3579
Focuses on the retail stores' use of electronic label technology (ELT) for their point-of-purchase (POP) image. Discount Auto Parts' ELT total system; Benefits and cost-saving options provided by store-level printing; Discount Auto Parts' use of in-store laser printers; Features of an ELT.