Surrey County Cricket Club.
- Resource Type
- Article
- Authors
- Aylett, Andrew
- Source
- Marketing (00253650). 6/25/2008, p10-10. 1/4p.
- Subject
- *MARKETING
*DIRECT mail advertising
MAILINGS
CRICKET grounds
- Language
- ISSN
- 0025-3650
The article reports on the door-drop mailing of Surrey County Cricket Club in England. It notes that the mailing is dressed up as a police notice for speeding. However, as the recipient reads on, he will realize that it is a bit of fun and, therefore entirely in keeping with the nature of Surrey County Cricket Club's Twenty20 season. The strategy achieved significant ticket sales right after its introduction.