THE BRAND MEISTER.
- Resource Type
- Article
- Authors
- Peebles, Karen
- Source
- BRW. 2/21/2008, Vol. 30 Issue 7, p27-27. 1p. 1 Black and White Photograph.
- Subject
- *BANKING industry
*REGIONAL banks
*SHOPPING centers
*FINANCIAL institutions
- Language
- ISSN
- 0727-758X
The article reports on the increased number of regional banks in Australian shopping centers. According to the author, the emergence of regional banks is indicative of the diminishing power of big banking brands. The author states that regional banks have done well because consumers usually associate personalized service and community heritage with regional banking units.