Finally, Hubert Léveillé Gauvin's chapter inverts the focus of music in advertisements to consider music I as i advertisement. Justin Patch picks up where Scoggin chronologically leaves off with his survey of music in mid-to-late twentieth-century American political ads, which saw the end of the jingle and the beginning of musical narration similar to film trailers. Peter Kupfer's chapter, "Fitting Tunes: Selecting Music for Television Commercials", uses a series of interviews with advertising music professionals and industry documentation to illuminate the processes through which music is chosen for audio visual advertising. [Extracted from the article]