(p. 8) A third revenue stream in digital agriculture comes from farmers' payments to the corporations who collect and control farm data, who use this data to develop and market to farmers "automated decision systems" (also called "decision support systems"). However, since 2013, Monsanto has arguably been transitioning from being a seeds and chemicals company to a data specialist by expanding their in-house data science expertise such that they can offer putatively data-driven advice to farmers. Keywords: Big data; power; agriculture; corporate consolidation; STS EN Big data power agriculture corporate consolidation STS 15 28 14 03/10/22 20220301 NES 220301 Introduction Our biggest competitor is no longer Monsanto, it's Google. Mayer-Schonberger and Cukier ([34]) put forward three of these ways: being a data holder with the capability to access farm data; being a data specialist with capabilities to mine big data for insights that can strengthen their competitive position in the data market; or being a data strategist, which is a firm powerful enough to flexibly orient their corporate practices by extending data insights to novel applications that are not yet defined. [Extracted from the article]