Graphical abstract Highlights • The structure-guided discovery of a novel BET bromodomain inhibitor is disclosed. • The lead properties were optimized using in-vitro assays and in-vivo PK studies. • The lead compound reduced the in vivo tumor growth two xenograft models. Abstract The bromodomain and extra-terminal (BET) family of proteins, consisting of the bromodomains containing protein 2 (BRD2), BRD3, BRD4, and the testis-specific BRDT, are key epigenetic regulators of gene transcription and has emerged as an attractive target for anticancer therapy. Herein, we describe the discovery of a novel potent BET bromodomain inhibitor, using a systematic structure-based approach focused on improving potency, metabolic stability, and permeability. The optimized dimethylisoxazole aryl-benzimidazole inhibitor exhibited high potency towards BRD4 and related BET proteins in biochemical and cell-based assays and inhibited tumor growth in two proof-of-concept preclinical animal models. [ABSTRACT FROM AUTHOR]