Wooing Women: Television's Stereotypical Treatment of Female Audiences.
- Resource Type
- Article
- Authors
- Englund, Letitia
- Source
- Media Report to Women. Summer2003, Vol. 31 Issue 3, p13-17. 5p.
- Subject
- *WOMEN on television
*STEREOTYPES in mass media
*TELEVISION
- Language
- ISSN
- 0145-9651
Analyzes the stereotypical treatment of female audiences in television. More emphasis placed on programs like melodramatic soap operas, talk shows and game shows; Women's television channels' negative influence on society's perception of women, since they claim to offer programs that women like; Program focusing on categories that have stereotypical themes.