This commentary reviews a novel model of learned helplessness proposed by Boddez et al. in this issue of Cognition and Emotion. Combining operant and goal-directed perspectives, Boddez et al. suggest that helplessness stems from a lack of reinforcement when striving toward a goal, with the degree of generalisation dependent on subjective perceptions of goal similarity. We begin by reviewing the theoretical model, describe possible expansions from a cognitive perspective, and discuss several considerations. We finish with a brief discussion of possible directions for future work. [ABSTRACT FROM AUTHOR]