How to write a title that increases your citations Model summary for the effect of each title feature on the number of citations when all of the journals are considered together, when only entomology journals are analysed, and when only ecology journals are analysed. We predicted that the presence of Latin names, common names, functional groups, and geographic location in the title would decrease citation rates of research articles in entomology and ecology journals. Our survey of entomology and ecology journal titles corroborates investigations of journal titles in other fields and highlights the risk of choosing a title that is too specific. [Extracted from the article]