Australian Film Industry Case Study (Part Two) Hoyts Corporation.
- Resource Type
- Case Study
- Authors
- Armstrong, Natasha
- Source
- BusiDate. May2011, Vol. 19 Issue 2, p7-10. 4p. 1 Color Photograph, 1 Illustration, 1 Chart.
- Subject
- *MOTION pictures
*MARKETING strategy
*STRATEGIC alliances (Business)
*LOGOS (Symbols)
*THEATER commercials (Motion pictures)
- Language
- ISSN
- 1837-8161
The article presents a case study regarding the marketing strategies applied by Hoyts Corp. P/L. It mentions the adoption of digital technology and three-dimensional (3D) films by the Australian cinemas and the renewal of the company's logo and replacement of slogan in 2005. It says that its strategic partnership with Ben & Jerry's Ice Cream and SBS Corp. works well. It adds that Hollywood program Hoyts Insider is a new approach for cinema advertisement and movie promotion.