ICIEMC Proceedings; No 3 (2022): Proceedings of the 6th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 30-July 1, 2022; 83-89 ICIEMC Proceedings; n.º 3 (2022): Proceedings of the 6th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 30-July 1, 2022; 83-89