With the recent development of sport market, the market has been changed from production oriented to consumption oriented. The consumption pattern, attitude and purchase method of trysumers have a great influence on marketing. Trysumers will occupy an important position in the sport market. Meanwhile, co-creation has become a new marketing method, breaks traditional marketing relationship, shifting from centering on the products to the consumers. The discussions on how consumers interact with manufacturers so as to co-create meaning, value and experience by consumption are increasingly growing. However, scarce literature focuses on the view of co-creation, trysumer, and their application in the sport market. The target of this research is to study the application of co-creation and trysumers in the sport market, and learn about the two concepts, co-creation and trysumer. The conceptual research provides a theoretical basis for co-creation and trysumers in the sport market environment. In addition, research indicates that traditional marketing consumer action model has no longer met the needs of the market and a new consumer action model is emerging. The field research is used to explain the role of consumers as co-creators of value in the process of co-creation. With the popularization of digital environment and expansion of new media, especially with the recent development of IT technology and rapid growth of electronic equipment, including smart mobile phones and the intelligent environment, co-creation of consumers and trysumers have become more important. co-creation and trysumers have been the concepts people care most about in marketing field. Therefore, this paper studies trysumers in terms of co-creation and conduct analysis by case study on co-creation and trysumers in the sport market. A reference is hopefully to be provided on co-cocreation and trysumer research in the sport market.