By investigating the awareness, evaluation, and satisfaction of Korean kimchi among Chinese living in Beijing, China, this study wil inform the development and publicity of Korean kimchi in the Beijing market, and inform Chinese people more about Korean Kimchi. I tried to jelp you develop effective menus and set the direction of customer marketing.In the questionnaire survey, we conducted a preliminary survey of Chinese residents in Beijing who had visited Korea and who had eaten Korean kimchi, and then revised and supplemented this survey in 2020. It was carried out for one seek from june1, 2020. A total of 320 copies were distributed, and 308 copies of the specimens used were finally subjected to empirical analysis, and the analysis method was SPSS Ver. Using the 15.0 statistical package program, we performed regression analysis and analysis of variance for validity and reliability verification, factor analysis, and impact, and the results are as follows. First, 52.9% of Beijing consumers learned ablut kimchi through TV and the internet, and, and 42.4% said they would eat kimchi at home where they eat kimchi. in addition, “promotion of digestion”(3.27) was the highest in recognition of the efficacy of kimchi, and there was a clear difference in recognition of kimchi depending on whether or not to visit South Korea. Specific survey results are as follows is.The effects of kimchi are “suppression of cancer cells”(p〈0.01), “useful for dieting”(p〈0.05), and men and women in their 40s and those with a monthly salary of 2 million won of more “lower cholesterol”(he had a better understanding of the characteristics of (p〈0.05), and when he visited South Korea, he found that it was useful for kimchi. Secondly, the recognition of kimchi types is that Korean kimchi is consumed by Beijing in their 20s, such as “white vegetable kimchi”(p〈0.01). is more recognized by the consumer. of these, chinese cabbage kimchi is “2 to 3 times a week”(p〈0.01) Kakutegi “2 to 3 times a week” (p〈0.01), and Beijing consumers “Chinese kimchi”(2.11) are the most favorite kimchi. The reason why I like “Spicy”(p〈0.05) “I lite the taste of kimchi(3.31) most. Third, more than half of Beijing’s consumers answered that they were more than usual satisfied with Korean kimchi, “satisfied with price”(p〈0.01) and “satisfied with quality (p〈0.01). in the case of kimchi packaging, Beijing consumers prefer the sell-sealed Ziporak(3.89) package, not the chinese cabbage kimchi(2.74). The highest response from Chinese consumers to the importance of developing the Korean kimchi market was :store interior ”(3.78).Fourth, in order to improve the market marketing of Korean kimchi in the Beijing region, the interior of luxury stores preferred by Beijing consumers and the menu development of kimchi familiar to Beijing consumers, Korean kimchi for young people in Beijing we must focus on public relations activities to inform.
本研究主要通过调查居住在中国北京的中国人对韩国泡菜的认知程度,喜好度,满意程度,帮助韩国泡菜在北京市场的发展和宣传,为中国人提供更多宣传韩国泡菜的有效菜单开发和顾客营销方向的设定。问卷调查中,以居住在北京的中国人为对象,对有过韩国访问经历、吃过韩国泡菜的人进行预备问卷调查后,修改完善后的问卷调查结果,从2020年6月1日开始实施,为期一周。共分配320份,实证分析最终有效样本308份,分析方法为SPSS Ver. 15.0 利用统计一揽子计划,对可行性及可靠性验证和因素分析及影响进行回归分析,差异分析,结果如下。第一,北京52.9%的消费者通过电视和网络等了解了泡菜,在吃泡菜的场所,42.2%的消费者表示在家里吃泡菜。 此外,对泡菜功效的认识"促进消化"(3.27)最高,根据是否访韩的不同,对泡菜的认识也有明显的差异,具体调查结果如下。泡菜功效认知方面,"抑制癌细胞"(p
본 연구는 중국 북경에 거주하는 중국인들의 한국 김치 인지도, 선호도, 만족도를 조사함으로써 한국김치의 북경시장 내 발전과 홍보, 중국인들에게 한국김치를 더 많이 알릴 수 있는 효과적인 메뉴개발과 고객마케팅 방향 설정에 도움을 주고자 하였다. 설문조사에서 북경에 거주하는 중국인들을 대상으로 한국방문 경험이 있고 한국김치를 먹어 본 경험이 있는 사람들을 대상으로 예비설문 조사를 실시 한 후 수정 보완하여 본 설문조사를 2020년 6월 1일부터 일주일간 실시하였다. 총 320부를 배부하여 최종 유효 표본 308부를 실증분석을 실시하였으며, 분석방법은 SPSS Ver. 15.0 통계패키지 프로그램을 이용하여 타당성 및 신뢰성 검증과 요인분석 및 영향에 대해 회귀분석, 차이분석을 실시하였으며 그 결과는 다음과 같다. 첫째, 북경 소비자의 52.9%가 TV와 인터넷 등을 통해 김치를 알게 됐고, 김치를 먹는 장소에서는 42.2%가 집에서 김치를 먹는다고 답했다. 이 밖에 김치 효능에 대한 인식은 '소화 촉진'(3.27)이 가장 높았고, 한국 방문 여부 차이에 따라 김치에 대한 인식도 뚜렷한 차이가 있으며 구체적인 조사 결과는 다음과 같다. 김치 효능 인지는 '암세포 억제'(p