Free-to-play게임 앱내결제내용 대한 사용자 구매의도에 미치는 요인연구 : -중국앱시장 기반으로- / A Study on Factors to Influence Players' In-app Purchasing Intention in Free-to-play games
- Resource Type
- Dissertation/ Thesis
- Authors
- 이약위 / LI, YUEWEI
- Source
- Subject
- F2P game
flow
emotional influence
functional influence
social influence
self-presentation
challenge
social interaction
purchasing intention
- Language
- English
This paper investigates the free-to-play revenue model from the perspective of game professionals. To court larger player audiences and to address their wide willingness-to-pay spectrum, game developers have increasingly adopted the free-to-play revenue model. As users of F2P games increase substantially, people are paying attention to profits making from users game item purchases. This research examines what make F2P users purchased. First, we selected game flow as a antecedent of item purchase intention through reference research and divided factors affecting the purchasing intention. We advanced research hypotheses after choosing perceived value as personal influence variable, social interaction and self-presentation as social influence variables .This research is aiming to propose and verify a model to determine the factors which influence the purchasing of F2P players in purchasing virtual items. We will collected data through on line questionnaire and analyze the relationship between flow and purposed influence factors with SPSS 19.0.