This study focused on the predictors of advertising avoidance in SNS. The predictors variables in this study were advertising-related variables(attitude toward advertising, advertising entertainment, advertising informativeness, advertising reliance, advertising intrusiveness) and medium-related variables(media usage time, media usage motive, information privacy concerns). The results of this study were summarized as follows. First, advertising intrusiveness was the strongest advertising-related variable of advertising avoidance in SNS. That is, people who view SNS ads as informative, interesting, and less intrusive were not likely to avoid advertising. Second, information privacy concerns was the strongest medium-related variable of advertising avoidance in SNS. That is information privacy concerns increased the advertising avoidance in SNS.