Recently, the airline market is becoming more and more local competition regardless of countries and regions. Especially in the aviation market, the entry of low-cost airlines is more intense. Each airline is making a lot of sffortsto expand it’s market share and pursue profits through its marketing activities. Therefore, it is necessary to study the marketing strategies of airlines. Firstly, exmine how airline brand awareness affects consumer brand commitment, and how customer orientation affects customer brand commitment. The result of this study are follows. ANOVA analysis performed using SPSS 22.0 . According to the results of the analysis, brand commitment is higher than that of low airline brand awareness. Brand commitment is higher than when crews customer orientation is low. And brand awareness of airlines is higher than that of low crews customer orientation. Therefore airlines need rase their brand awareness in order to increase the brand commitment of consumers and the service level of crew should also be emphasized.