The growing interests in leisure, health, and well-beings can be led to develop of self-improvement, spread of participation in spors and cultural activities. Athleisure wear emerges to as a key new sports fashion styles not only having functionality and practicability for sports activities but also satisfying desire for beauty. Its demands keep constantly increasing nowadays. The new concept of‘Athleisure wear’ occurs the sportswear market currently and it becomes the big trend in fashion. Therefore, this study aims to analyse the concept of an athleisure wear and its design characteristics from domestic and international market research and choose the top 5 leading sports brands. The results this study are as follows; functionality, practicability, and esthetics. Functionality can be shown for using high quality of fabric and ergonomic and compact fit for activity. Practicability appears that it emphases on comfort and simply design and can be worn the miz and match styles. Finally, esthetic can express fashionable and active style from fashion desing elements. According to the result, Althleisure wear suggests that it can be contributed to in the category of sportswear marketing standpoint, active functionality of sportswear meet consumers’ demand and as a casual daily wear.