Research on the development strategy of product under the strategy of brand merger and acquisition
- Resource Type
- Conference
- Authors
- Zeng, Xiangyuan
- Source
- 2017 International Conference on Applied System Innovation (ICASI) Applied System Innovation (ICASI), 2017 International Conference on. :963-965 May, 2017
- Subject
- Communication, Networking and Broadcast Technologies
Computing and Processing
Engineered Materials, Dielectrics and Plasmas
Photonics and Electrooptics
Robotics and Control Systems
Signal Processing and Analysis
Companies
Corporate acquisitions
Portfolios
Automobiles
Footwear
Conferences
Technological innovation
Brand portfolio
Brand Merger and Acquisition
The Development Strategy of Product
- Language
Successful brands often rely on successful products to achieve true brand value. Brand portfolio is an effective strategy to create dominant brand, and its methods are brand development, brand alliance and brand acquisition. Based on the analysis of correlation between the three methods and the development strategy of product, this paper focuses on the development strategy of product under the brand merger and acquisition strategy.