A Social Media‒Based Public Health Campaign Encouraging COVID-19 Vaccination Across the United States.
- Resource Type
- Article
- Authors
- Hunt, Isabella de Vere; Dunn, Tamara; Mahoney, Megan; Chen, Michael; Nava, Vanessa; Linos, Eleni,
- Source
- American Journal of Public Health; Sep2022, Vol. 112 Issue 9, p1253-1256, 4p
- Subject
- Health education
Immunization
Health services accessibility
Social media
Black people
Hispanic Americans
Health promotion
COVID-19 vaccines
Patient safety
Video recording
United States
- Language
- ISSN
- 00900036
Tailored public health messaging encouraging COVID-19 vaccination may help increase vaccination rates and decrease the burden of COVID-19. We conducted a three-part COVID-19 vaccine uptake public health campaign disseminated on Facebook between April and June 2021. Our first campaign focused on reaching Black and Latinx communities; our second campaign focused on addressing vaccine access and scheduling in Latinx communities; and our third campaign focused on religious communities. Overall, we reached 25 million individuals with 171 million views across the United States. (Am J Public Health. 2022;112(9):1253–1256. https://doi.org/10.2105/AJPH.2022.306934) [ABSTRACT FROM AUTHOR]