In this response to the target article, we anticipate some challenges that joy researchers will face in attempting to cultivate a research program on a revived and more robust understanding of joy. Every psychological literature has a measurement phase. We name three pitfalls to avoid during this phase, including becoming too preoccupied with concerns about self-reports, conceptual sprawl, and entering a crowded conceptual space. Gratitude and joy are not only close neighbors; we contend that joy researchers can learn from gratitude's much less tumultuous measurement phase compared to forgiveness and humility. We suggest two strategies that might help propel a 'robust joy' scholarship past the three pitfalls. These include mining theological theories for empirically testable predictions to big questions within psychological science and moving quickly to ground the study of robust joy with brief, applied methods of inducing joy that join basic research on mechanisms with application early on. [ABSTRACT FROM AUTHOR]