Whenever tourists are trying to determine appropriate destination, the destination image of the tourists is a crucial element in their decision-making process. This study was designed to find a way to develop best destination image of Korea. Especially this study tried to find a way to promote Chinese on the basis of the Korean travel market.The variables that can explain the behavior and satisfaction level of in-bound Chinese tourists into Korea were investigated. The researcher collected the information of the Chinese tourists for finding out their feeling, satisfaction and the image of Korea when they had been in Korea.The data were collected through the questionnaires, of which 218 samples were analyzed by running the SPSS 10.0 program.In this thesis, tourists’ motives before coming to Korea and the images they experienced in Korea were revealed. Further the relationship between the image and their satisfaction is identified.