The fierce competition in hotel fields is requesting hotels to satisfy customers with more customer-oriented marketing strategies. Currently , interest in social commerce is growing based on the concept of social networking. Therefore, utilizing social commerce as a way of developing hotel marketing strategies is needed reflecting current social circumstances. The purpose of this study is to analyze the characteristics of social commerce and examine relationship between those characteristics, trust, customer satisfaction and revisit intention. The survey was conducted on the Chinese visitors who had experienced on visiting the business hotel. The result confirms that the four of all five characteristics of social commerce had a positive impact on trust. Findings also show that trust had a positive influence on customer satisfaction and revisit intention.