This study establishes a digital consumer socialization model by identifying the major socialization agents and mechanism, and by exploring the main forms and process of digital consumer socialization. To compare generational differences, we conducted focus group interview once per each generation such as baby boomers, Generation X, Y, and Z. The respondents consist of 29 women aged 21 to 64 that have experienced digital consumption more than once a month. Their responses were summarized and interpreted using Colaizzi’s phenomenological method. The digital consumer socialization agents include an online search platform, social media, and business homepage through which consumers socialize by themselves, and family, influencers, acquaintances, and employees of customer service center or offline stores that consumers with interact through observation and compliance. Otherwise, the interaction between the mass media, school, and government agencies was not active in all generations. The online search platform was the most active agent in all generations, while baby boomers were relatively more active in interacting with family(children), Generation X with acquaintances and businesses, and Generations Y and Z with influencers/social media. The distinctive forms of digital consumer socialization include bench-marking, self, reciprocal, and dependent socialization, among which self-socialization was the principal form in all generations. The schematized model of digital consumer socialization illustrates the process that starts from bench-marking to reciprocal or dependent socialization based on self-socialization. After that, if consumers were satisfied with the socialization, the corresponding form of socialization was fixed, and conversely, if they were dissatisfied or gave up further socialization, the socialization was stopped. Based on the results, this study provided basic data to develop generation-specific policy and educational plans for effective digital consumer socialization.