User-profiled platform with advanced navigation support
- Resource Type
- Conference
- Authors
- Vanini, Salvatore; Di Giacinto, Claudio; Gallucci, Dario; Leidi, Tiziano; Giordano, Silvia; Cremonese, Piergiorgio
- Source
- 2012 IEEE International Symposium on a World of Wireless, Mobile and Multimedia Networks (WoWMoM) World of Wireless, Mobile and Multimedia Networks (WoWMoM), 2012 IEEE International Symposium on a. :1-3 Jun, 2012
- Subject
- Communication, Networking and Broadcast Technologies
Components, Circuits, Devices and Systems
Computing and Processing
Servers
Navigation
Mobile handsets
Accuracy
IEEE 802.11 Standards
Databases
Training
smartphones
indoor positioning system
user's profiling
- Language
The increasing spreading of top-medium range mobile phones offering advanced capabilities and the broader use of short-range wireless technologies embedded in them are laying the foundations for the development of new added-value services. In this paper we present an architectural solution for delivering location-based services over heterogeneous mobile phones tailored to the preferences of individual users. We then discuss the performance of a solution for proximity marketing derived from the platform, in terms of localization accuracy and client-application usability.