Museum Tourism 2.0: Experiences and Satisfaction with Shopping at the National Gallery in London
- Resource Type
- Authors
- Qinlin Ying; Elizabeth Booth; Shujin Shu; Jun Shao; Alastair M. Morrison
- Source
- Sustainability
Volume 11
Issue 24
- Subject
- Topic model
museum tourism
HF
tourist satisfaction
social media
TripAdvisor
Geography, Planning and Development
Management, Monitoring, Policy and Law
Latent Dirichlet allocation
symbols.namesake
0502 economics and business
Social media
UK
Sociology
shopping experiences
Renewable Energy, Sustainability and the Environment
business.industry
05 social sciences
Sentiment analysis
Advertising
Building and Construction
Popularity
The National Gallery
Cultural tourism
symbols
050211 marketing
The Internet
business
GV
050212 sport, leisure & tourism
Tourism
- Language
- ISSN
- 2071-1050
The tourist shopping experience is the sum of the satisfaction or dissatisfaction from the individual attributes of purchased products and services. With the popularity of the Internet and travel review websites, more people choose to upload their tour experiences on their favorite social media platforms, which can influence another&rsquo
s travel planning and choices. However, there have been few investigations of social media reviews of tourist shopping experiences and especially of satisfaction with museum tourism shopping. This research analyzed the user-generated reviews of the National Gallery (NG) in London written in the English language on TripAdvisor to learn more about tourist shopping experience in museums. The Latent Dirichlet Allocation (LDA) topic model was used to discover the underlying themes of online reviews and keywords related to these shopping experiences. Sentiment analysis based on a purpose-developed dictionary was conducted to explore the dissatisfying aspects of tourist shopping experiences. The results provide a framework for museums to improve shopping experiences and enhance their future development.