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1 . Academic Journal
MZ세대의 지속가능 소비 의도와 실제 구매 행위에 관한 연구: X세대와의 비교를 중심으로
A Study on the Intention of Sustainable Consumption and Actual Buying Behavior of Generation MZ: Focusing on the Comparison with Generation X
저자
by
안대천 / Daechun An
;
김재영 / Jaeyoung Kim
;
정재현 / Jaehyun Jung
;
왕의니 / Yini Wang
.
소스
유통경영학회지 / Korea Research Academy of Distribution and Management Review
. Aug 31, 2023 26(4):47
Full Text (KISS)
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6 . Academic Journal
MZ세대의 지속가능 소비 의도와 실제 구매 행위에 관한 연구: X세대와의 비교를 중심으로
A Study on the Intention of Sustainable Consumption and Actual Buying Behavior of Generation MZ: Focusing on the Comparison with Generation X
저자
by
안대천
;
김재영
;
정재현
;
왕의니
.
소스
유통경영학회지, 26(4), 115, pp.47-65 Aug, 2023
Open Access (KCI)
Full Text (KISS)
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6 . Academic Journal
소비자의 가치관을 중심으로 한 라이프스타일 유형화와 지속가능 소비행태에 관한 연구
A Study on Sustainable Consumption Behavior by Value-based Lifestyle Segmentation Approach
저자
by
안대천
;
김재영
;
정재현
;
왕의니
.
소스
한국심리학회지: 소비자·광고, 24(3), pp.219-244 Aug, 2023
Open Access (KCI)
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6 . Academic Journal
기업 ESG활동에 대한 인식이 브랜드태도에 미치는 영향에 관한 연구: 제품유형에 따른 차별적 효과
The Effect of Consumer Perceptions of Corporate ESG Activities on Their Brand Attitudes: Focusing on the Interaction Effects of Types of Products
저자
by
안대천 / An Daechun
;
김재영 / Kim Jaeyoung
;
박준석 / Park Junseok
;
왕의니 / Wang Yini
.
소스
유통경영학회지 / Korea Research Academy of Distribution and Management Review
. Jan 01, 2023 26(1):111
Full Text (KISS)
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6 . Academic Journal
기업 ESG활동이 내부종사원의 조직결속과 조직시민행동에 미치는 효과에 관한 연구
The Effects of Corporate ESG Activities on Organizational Commitment of Employees and Their Organizational Citizenship Behavior
저자
by
이지윤 / Lee Ji Yun
;
왕의니 / Wang Yini
;
김재영 / Kim Jaeyoung
;
안대천 / An Daechun
.
소스
유통경영학회지 / Korea Research Academy of Distribution and Management Review
. Oct 30, 2022 25(5):77
Full Text (KISS)
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6 . Academic Journal
기업 ESG활동에 대한 인식이 브랜드태도에 미치는 영향에 관한 연구: 제품유형에 따른 차별적 효과
The Effect of Consumer Perceptions of Corporate ESG Activities on Their Brand Attitudes: Focusing on the Interaction Effects of Types of Products
저자
by
안대천
;
김재영
;
박준석
;
왕의니
.
소스
유통경영학회지, 26(1), 112, pp.111-126 Feb, 2023
Open Access (KCI)
Full Text (KISS)
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6 . Academic Journal
소비자의 메타버스 이용행태 및 메타버스 내 광고성 메시지에 대한 태도에 관한 연구: 라이프스타일 접근법
A Study on Consumers' Metaverse Usage Behaviors and Attitudes toward Advertising Messages in Metaverse: Lifestyle Segmentation Approach
저자
by
안대천
;
김재영
;
왕의니
.
소스
OOH광고학연구, 19(4), pp.101-126 Nov, 2022
Open Access (KCI)
Full Text (DBPIA)
KCI 등재 저널
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5 . Academic Journal
기업 ESG활동이 내부종사원의 조직결속과 조직시민행동에 미치는 효과에 관한 연구
The Effects of Corporate ESG Activities on Organizational Commitment of Employees and Their Organizational Citizenship Behavior
저자
by
이지윤
;
왕의니
;
김재영
;
안대천
.
소스
유통경영학회지, 25(5), 110, pp.77-91 Oct, 2022
Open Access (KCI)
Full Text (KISS)
KCI 등재 저널
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6 . Academic Journal
프랜차이즈 기업의 CSR활동이 가맹점의 관계지속성에 미치는 영향: 경제적 결속과 정서적 결속의 매개효과를 중심으로
The Effects of Franchise Company’s CSR Initiatives on Franchisees’ Relationship Orientation: Focusing on the Mediating Role of Franchisees’ Committment
저자
by
이지윤 / Lee Ji Yun
;
김재영 / Kim Jae Young
;
안대천 / An Daechun
.
소스
유통경영학회지 / Korea Research Academy of Distribution and Management Review
. Aug 31, 2021 24(4):5
Full Text (KISS)
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5 . Academic Journal
가맹점주의 정당성 인식과 가맹점 신뢰를 중심으로 한 프랜차이즈 기업 CSR활동의 내부마케팅 효과에 관한 연구
A Study on the Internal Marketing Effects of Franchise Company’s CSR Campaign Focusing on the Franchisees’Perceived Legitimacy and Trust
저자
by
김종대
;
안대천
;
김재영
;
박준석
.
소스
상품학연구, 39(5), pp.87-98 Oct, 2021
Open Access (KCI)
Full Text (스콜라)
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