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1 . Academic Journal
중국여성소비자들의 한국 화장품 쇼핑성향, 구매태도와 구매의도에 관한 연구 : 마케팅 자극 조절효과를 중심으로
A Study on Chinese Female Consumers’Shopping Propensity for Korean Cosmetic, Purchasing Attitude and Purchasing Intention : Focused on the Moderating Effect of Marketing Stimulus
저자
by
손혜
;
유양
;
데유우
;
여효정
;
방원석
, et al.
소스
경영컨설팅연구, 02/28/2022, Vol. 22, Issue 1, p. 97-107
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7 . Academic Journal
중국여성소비자들의 한국 화장품 쇼핑성향, 구매태도와 구매의도에 관한 연구: 마케팅 자극 조절효과를 중심으로
A Study on Chinese Female Consumers’Shopping Propensity for Korean Cosmetic, Purchasing Attitude and Purchasing Intention: Focused on the Moderating Effect of Marketing Stimulus
저자
by
손혜
;
유양
;
데유우
;
여효정
;
방원석
.
소스
경영컨설팅연구, 22(1), 72, pp.97-107 Feb, 2022
Full Text (eArticle)
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7 . Dissertation/ Thesis
브랜드 진정성이 브랜드 애착, 브랜드 충성도, 프리미엄 지불의사와 용서에 미치는 영향 : 중국 소비자를 대상으로 / The Effects of Brand Authenticity on Brand Attachment, Brand Loyalty, Willingness to Pay More, and Forgiveness : Focused on Chinese Consumers
저자
by
손혜 / Sun Hui
.
소스
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3 . Academic Journal
디지털시대 샤오미(Xiaomi) 성공전략 사례 : 팬중심 소셜 미디어 비즈니스모델을 중심으로
Xiaomi Success Strategy Case in Digital Age : Focused on Fan-centered Social Media Business Model
저자
by
방원석
;
정현화
;
손혜
;
강경완
;
Bang Won Seok
, et al.
소스
마케팅논집, 06/30/2018, Vol. 26, Issue 2, p. 18-29
Full Text (eArticle)
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7 . Academic Journal
의료관광 속성과 재방문의도와의 관계 -중국관광객을 대상으로-
Relationship between Medical Tourism Attributes and Revisit Intention – For Chinese Tourists -
저자
by
손혜
;
방원석
.
소스
예술인문사회 융합 멀티미디어 논문지, 9(2), 52, pp.877-884 Feb, 2019
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4 . Academic Journal
디지털시대 샤오미(Xiaomi) 성공전략 사례 : 팬중심 소셜 미디어 비즈니스모델을 중심으로
Xiaomi Success Strategy Case in Digital Age: Focused on Fan-centered Social Media Business Model
저자
by
방원석
;
정현화
;
손혜
;
강경완
.
소스
마케팅논집(Journal of Marketing Studies), 26(2), 78, pp.18-29 Jun, 2018
Open Access (KCI)
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6 . Academic Journal
중국소비자의 명품 이미테이션 요인이 구매태도 및 구매의도에 미치는 영향 : 지각된 위험의 조절효과를 중심으로
The Effect of Luxury Imitation Attributes on Purchase Attitude and Purchase Intention for Chinese Consumers : The Moderating Effect of Perceived Ris
저자
by
손혜
;
김세범
;
Hui Sun
;
Saebum Kim
.
소스
마케팅논집, 03/31/2016, Vol. 24, Issue 1, p. 39-58
Full Text (eArticle)
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6 . Academic Journal
중국소비자들의 한국화장품에 대한 브랜드애착요인에 미치는 선행변인들과 충성도에 관한 구조적 관계에 관한 연구
A Structural Relationship Among Precedent Variables, Brand Attachment and Brand Loyalty of Chinese Consumers for Korean Cosmetics
저자
by
손혜
;
김세범
.
소스
예술인문사회 융합 멀티미디어 논문지, 7(1), 27, pp.157-166 Jan, 2017
Open Access (KCI)
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4 . Academic Journal
중국소비자의 명품 이미테이션 요인이 구매태도 및 구매의도에 미치는 영향: 지각된 위험의 조절효과를 중심으로
The Effect of Luxury Imitation Attributes on Purchase Attitude and Purchase Intention for Chinese Consumers : The Moderating Effect of Perceived Ris
저자
by
손혜
;
김세범
.
소스
마케팅논집(Journal of Marketing Studies), 24(1), 69, pp.39-58 Mar, 2016
Open Access (KCI)
Full Text (eArticle)
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4 . Dissertation/ Thesis
중국 특급 호텔 이용고객의 고객만족도 결정요인에 관한 연구 / An Empirical Study on the Determinants of Hotel Consumers' Customer Satisfaction in China
저자
by
손혜 / Sun, Hui
.
소스
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