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1 . Academic Journal
소비자는 브랜드 액티비즘을 통해 경험하는 인지부조화를 어떻게 극복할까? : 이슈에 대한 브랜드- 소비자 입장 일치 여부와 브랜드 동일시를 중심으로*
How do Consumers Overcome Cognitive Dissonance They Experience with Brand Activism? : Focusing on Congruency between Brand-Consumer Stances toward an Issue and Brand Identification
저자
by
유정아
;
성윤희
;
Yoo, Jeong-Ah
;
Sung, Yoon Hi
.
소스
광고학연구, 08/31/2023, Vol. 34, Issue 4, p. 35-63
Full Text (eArticle)
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6 . Academic Journal
Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness
저자
by
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Hong, Ji Mi
.
소스
In
Telematics and Informatics
January 2023 76
Full Text (ScienceDirect)
Web of Science
Scopus
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5 . Academic Journal
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads
저자
by
Sung, Yoon Hi
;
Kim, Dong Hoo
;
Choi, Dongwon
;
Lee, So Young
.
소스
In
Telematics and Informatics
September 2020 52
Full Text (ScienceDirect)
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6 . Academic Journal
Doing good while playing: The impact of prosocial advergames on consumer response
저자
by
Sung, Yoon Hi
;
Lee, Wei-Na
.
소스
In
Computers in Human Behavior
May 2020 106
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4 . Academic Journal
Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles
저자
by
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Lee, Wei-Na
.
소스
In
Journal of Business Research
July 2018 88:11-19
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5 . Academic Journal
Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness
저자
by
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Lee, So Young
;
Choi, Dongwon
;
Sung, Yongjun
.
소스
In
Computers in Human Behavior
April 2016 57:312-320
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7 . Academic Journal
Flattery will get you somewhere, sometimes? The effect of flattery and hotel segments on a hotel guests' green behavior.
저자
by
Kang, Eun Yeon
;
Atkinson, Lucy
;
Sung, Yoon Hi
.
소스
Journal of Consumer Behaviour; Mar2024, Vol. 23 Issue 2, p423-439, 17p
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5 . Academic Journal
Communities Going Virtual: Examining the Roles of Online and Offline Social Capital in Pandemic Perceived Community Resilience-Building.
저자
by
Zhang, Xiaochen Angela
;
Sung, Yoon Hi
.
소스
Mass Communication & Society
. Jul/Aug2023, Vol. 26 Issue 4, p539-565. 27p.
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4 . Academic Journal
Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms
저자
by
Kim, Dong Hoo
;
Lee, So Young
;
Sung, Yoon Hi
;
Um, Nam-Hyun
.
소스
European Journal of Marketing, 2022, Vol. 56, Issue 8, pp. 2369-2390.
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6 . Academic Journal
Symmetry, inclusion and workplace conflicts: conflict management effects of two leadership strategies on employee advocacy and departure
저자
by
Lee, Hyelim
;
Zhang, Xiaochen Angela
;
Sung, Yoon Hi
;
Lee, Sihyeok
;
Kim, Jeong-Nam
.
소스
Journal of Communication Management, 2022, Vol. 26, Issue 3, pp. 349-370.
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