With the rapid development of information and communication technology (ICT), it is very convenient and interesting for people to exchange information with mobile phone at anytime and anywhere. Under such situation, the fixed and enhanced services become more and more popular for the general public, with which the relative market is growing rapidly.Some of previous researches on mobile user satisfaction are inclined to technology-focused. Some others try to deal with the fragmentary user satisfaction. There are few empirical researches have been done which discuss the user's characteristic and needs in satisfaction and reuse intention. Therefore, this study devoted itself to identifying some factors which influence user satisfaction to mobile contents service, and suggests alternative ideas to induce mobile service user's consistent use by defining the correlations between these factors and satisfaction and reuse intention as well.To ensure model’s validity and reliability, data from 332 samples have been collected and investigated in this empirical study. Besides that, 26 hypotheses have been tested as well.The results of this study can be summarized as follows:Firstly, mobile attributes, such as ubiquity, instant connective and convenience, influence users’ satisfaction and reuse intention. Secondly, some mobile contents attributes, such as variety, entertainment, usefulness, have significant influence on users satisfaction and reuse intention. Contrastively, exactness is not so significant. Thirdly, self-efficacy and commitment have significant effect on users’satisfaction and reuse intention and user innovativeness is not significant as a contrast. Finally, privacy risk has negative significant effect on users’ satisfaction and economic risk has negative significant effect on reuse intention.This study gives it an opportunity to mobile contents industry and also provides a user-oriented theoretical basis for provision of various valued mobile contents service, establishment of policy and business plan.